 |
Eight Important Reasons Why Buyers & Sellers Use a REALTOR® |
- Qualifying the Buyer – REALTORS® qualify prospective buyers to determine in advance their financial ability to purchase. Pre-Qualification also helps a buyer understand what they can afford and what they can realistically look at buying. This saves both buyers and sellers a lot of time and aggravation and ensures that the process is as smooth as possible.
- Advertising – REALTORS® have access to several forms of advertising including magazines, relocation networks, pitch sessions, brokers opens, pocket listings, word-of-mouth interoffice, agent-to-agent networking connections, and of course the Multiple Listing Service–a cooperative sales system that contains all the properties for sale in your market area.
- Housing Trends – REALTORS® have current market information on comparable selling prices for specific types of homes, allowing sellers to establish realistic prices while obtaining fair market value for their property.
- Negotiations – REALTORS® are trained professionals who can answer the many questions posed by potential buyers and should work to alleviate any doubts buyers have about the process, particularly in fast-paced, volatile markets.
- Financing – REALTORS® will continually gather information on the latest and best methods of obtaining mortgage money and be prepared to assist the buyer to assure a speedy sale. Continuing
- Education – REALTORS® are constantly upgrading their professional abilities by keeping informed about market trends, the latest industry innovations, new legislation and civil rights. Members of the National Association of REALTORS® have the right to earn professional designations by completing additional education.
- Personal Service – REALTORS® work cooperatively with the affiliate members of the RMLS to provide information on title and conveyance documents, termite inspections, home warranty programs, etc. REALTORS® also make suggestions to sellers on how to make a home more saleable.
- REALTORS® subscribe to a strict Code of Ethics and accept the responsibility of promoting the interests of buyers and sellers.
